Wondering how come Google My Business can help your website to rank well on search engine? Check out these 08 tips to dominate on Local SEO using business listing. The e-commerce domain has opened new avenues for businesses. With the advent of Search Engine Optimization, it has now become easier for portals to advertise and enhance their visibility in the industry. More so when it comes to getting hold of the target audience. This is the monumental difference between online stores and real stores. The reach is infinite. But the key to tapping on to this avenue is a solid SEO and link-building strategy.
Whether a business is local or global, you need to track your SEO accordingly. This helps people in your vicinity get acquainted with your portal. There are many platforms for improving search rankings but by far the best platform seems to be Google My Business. This helps you get located by users on Google Maps. What’s more? People can post reviews for your business as well. Plus, it can boost your ranking, thus a easy tool to use Local SEO. You get the best of both worlds through Google My Business. You not only get traffic and visibility, you also get ample customer feedback to improve your products and services.
Top 10 Advantages of using Google My Business
There are so many advantages of using this tool. You can get access to so many customers and improve your rankings and take your business to greater heights. Here’s why you need to use Google My Business to dominate on Local SEO.
It’s Free
Most businesses have a tight and restricted budget. Which is exactly why spending scores of money on brand identity and promotion can be a tough bargain. But the good news is that Google My Business is free of cost. You can multiply your profit margins and that too free of cost!
Google My Business – Easy to Register
Most SEO based portals have a rigorous and tough registration process. Too many verification, too many details to fill in. But with Google My Business, even registering is a cakewalk. It will hardly take you a few minutes to register yourself on the portal. If you are a small business owner then this tool can help you lot, since without spending a penny, you can rank on top on search engine result page. Also check SEO tips for small business owner which will help you further ahead.
Easy for Customers to locate your Office/Outlet
Since Google My Business helps customers locate your business on Google Maps, it becomes way easier for them to approach you directly. It doesn’t require much technical knowledge like On-Page optimization detail. This is one of the most important aspects of Google Business Listing. It’s accessible, and also establishes trust of the customers towards your products and services.
Instant Ranking
It often becomes difficult to track your online rankings which are important to monitor your progress. But with Google My Business, this problem is solved too. You get access to instant rankings on your portal making it easier to track where your website stands. However, if you want to learn about Search Engine Optimization process, then make sure to go through it.
Easy Visibility on Search Engine Result Page and Map
Visibility is of paramount importance of online web portals. And the goal of SEO is primarily to enhance visibility. Either you can hire an seo consultant to do this job along with search engine optimization, or you can simply do it your own. How Google My Business Achieves this is through its synchronization and linking up with Google+ and Google Maps. Google+ makes it possible for you to keep your customers posted with product promos, company announcements, events, queries, and other important announcements. And the link with Google Maps makes your business easily accessible on mobile and desktop.
Free Brand Building Tool
Brand identity is another domain altogether. Building brand identity is of paramount importance for businesses today but the challenge is that it will be a burden on your finances as brand building companies charge a considerable fee to create a brand identity. But even that problem is taken care of with Google My Business as it comes with a free brand building tool. You will generate the same traffic with this tool that you normally would if you hire a brand building Company to do the job for you.
Showcase your Services using images
Images always work better than texts. An attractive and catchy image for your business can be better and more appealing than a text that describes your services. Especially with hotels, restaurants and fashion houses, images can be used to showcase your services using Google My Business. You can also take the customer on a virtual tour for your business which makes the website even more exciting and appealing.
Help to divert Traffic
Google My Business helps divert traffic towards your site and also filters your target audience as per your niche. If your website has good review and optimized well, then it can divert good amount of local traffic to your website.
Insight of Traffic statistics
You can now monitor your progress and get a glimpse of your website visitors on Google My Business. This is possible by clicking on insights where a graphical and numerical depiction of your rankings and site visits is shown.
Win Customer’s Confidence
Accessibility of your location on map, along with the ability to post and view feedback goes a long way in establishing long lasting relationships with your clients. But for that you need to sit down and read your reviews to understand what your client needs. The advantage here is that the customers themselves are communicating to you what they want. This helps build trust with your customers.
So what are you waiting for, go ahead and register today on https://www.google.com/business/ and do let us know about your experience.